Exactly what are my choices for printing my magazine? What are the different types of brochure printing and which ones are the best for my brochure? In this short article I will review numerous kinds of catalog printing to assist you and address those concerns.
Let’s start with the varying types of presses that are used for printing magazines.
Web Press: This is the most commonly made use of type of press for printing brochures. It utilizes a roll of paper to make the brochure printing process much faster. There are 2 types of web press:
- The Heat-Set Web Press
- Cold-Set Web Press
Heat-Set Web Press: The heat-set web press has a built-in heating unit that dries the ink. This gives the press the ability to produce a high volume of catalogs rapidly. Another benefit it has is it can manage printing your magazines on covered and high-gloss paper. A heat-set web press is likewise the very best option if your brochure needs to have high quality photos and images.
Heat-set web presses benefit huge brochure printing tasks or where the expense of setup is unimportant. It is a huge press and takes a personnel of people to set it up for one magazine printing job. This is where you run into setup costs from your printer. On a large run, say 10,000 copies or more, the setup cost when divided by the number of brochures is not too bad. If you were to apply those same setup fees to a run of only 1000 copies, the expense per magazine printed might be from your budget requirements.
Cold-Set Web Press: This type of web press does not have a heating unit. The ink needs to be air-dried. The cold-set web press is made use of with text stock paper where the ink will certainly take in into the paper of your catalog. It will not print on coated and shiny paper. In addition to that, the images for your magazine will certainly not be fairly as sharp as those printed on a heat-set web press.
However, if you are printing less than 10,000 magazines or your main needs are not the sharpness of the images, a cold-set web press might be the ideal option for you. It will save you money over the heat-set technique.
Sheet-Fed Press: Another great choice if you are not printing a high volume of brochures is the sheet-fed press. The paper for your catalog is cut to size prior to the print run. One of the advantages a sheet-fed press has over the cold-set web press is that your images and photos will certainly come out a much higher quality. Both benefit small runs, so if you are only going to print less than 10,000 catalogs and your art work is important to you, the sheet-fed press might be the best method to go.
The sheet-fed press can likewise make use of different weights of paper, offering it another benefit over a cold-set web press. The disadvantage is that sheet-fed presses run much slower. That is why they are normally only selected for a small run of catalogs or magazines that require high quality graphics.
Digital Printing: This is much newer than the other techniques explained in this article, however it will end up being mainstream. This is where the images for printing your magazine are sent straight from the computer system to the press. There is no film included. All of the images are digital. This also eliminates the need for plates. Discovering a printer for your magazine that uses this method might be tough though considering that it has not been widely embraced yet.
Advantages and disadvantages of digital printing
The advantages of digital printing are fast-turnaround time and for producing high quality full color magazines. The disadvantage is that you might be limited in your choice of paper types.
Electrostatic printing: Only great for really short runs of catalog printing tasks. This is similar to photocopying files because it makes use of toner from a drum to thermally fuse your text and images to the paper.
Embossing: This magazine printing approach uses a die your printer makes according to your design. It makes an impression or raises the image or letters onto the page.
Inscription: This is the catalog printing technique that produces the highest quality images. You would just use this on the covers unless expense is not a factor. With inscribed images, you can run your finger along the edge and fell that it has actually been indented or raised.
Gravure: This technique of printing is utilized to produce a high volume of quality catalogs. It is far more costly than other methods, however it is the very best way to produce high quality magazines.
Letterpress: This technique of catalog printing goes back to the 15th century. It utilizes a rubber stamp like process. The images or text are raised on the stamp and ink is used and the pages are stamped.
Offset lithography: This is a typical catalog printing approach with little setup time and one that is extremely cost effective. It’s likewise helpful for printing on textured paper. It utilizes less ink than other methods also.
I hope this has been a helpful guide to the various printing approaches you can choose for your magazine. Bear in mind that every printer you go to will not have the ability to provide you all of these methods. Each printer purchases the devices best suited to his/her business. So if you are set on a certain type of brochure printing you may have to shop around to discover a printer who uses your method.